Do you know that in today’s digital landscape, a powerful corporate video isn’t just a luxury—it’s a necessity?
Imagine a compelling video that captures attention, drives engagement, and converts viewers into loyal customers!
Recent studies have shown that companies using video experience a staggering 49% faster revenue growth than those without. Moreover, 87% of businesses now rely on video as a marketing tool, underscoring its undeniable importance.
Dive into our ultimate guide on planning a corporate video shoot that guarantees seamless production and a stellar final product.
1. Define Your Objectives
Start by clearly defining the purpose of the video.
What do you want to achieve?
Common objectives for corporate videos include:
- Promoting a product or service
- Training employees
- Showcasing company culture
- Communicating with stakeholders
Understanding your goals will guide the entire planning process and help keep the project focused.
For example, Dropbox saw a 10% increase in sign-ups after releasing their explainer video.
2. Identify Your Target Audience
Knowing who your audience is will influence your video's style, tone, and content.
Are you targeting potential customers, employees, or investors?
Tailor your message to resonate with your intended viewers.
A good example is IBM, which used targeted videos to improve employee training efficiency by 30%.
3. Develop a Creative Concept
Brainstorm ideas and develop a creative concept that aligns with your objectives and appeals to your target audience.
This includes deciding on the video’s style (e.g., documentary, animated, testimonial) and the core message you want to convey.
4. Write a Script
A well-crafted script is the backbone of your video.
It should include:
- An engaging introduction
- Clear and concise messaging
- A compelling call to action
Ensure the script reflects your brand’s voice and keeps the viewer’s attention throughout.
HubSpot, for instance, saw a significant boost in engagement after refining its video scripts to better connect with its audience.
5. Create a Storyboard
A storyboard visually represents your script, breaking the video scene by scene.
It helps you plan the shots and visualize the final video's appearance.
This step is crucial for aligning your team with the creative vision and ensuring a smooth production process.
6. Plan the Logistics
Logistics planning involves several key components:
- Location: Choose locations that enhance your story and fit your budget. Secure any necessary permits or permissions.
- Talent: Identify and schedule any on-screen talent, whether employees, actors, or customers.
- Equipment: Ensure you have all necessary equipment, including cameras, lighting, and sound gear. Consider renting high-quality equipment if needed.
- Schedule: Create a detailed production schedule, allowing sufficient time for each scene and accounting for setup and breakdown.
7. Assemble Your Team
Your production team should include:
- Director: Oversees the creative vision and directs the shoot.
- Producer: Manages logistics, budget, and schedule.
- Camera Operator: Handles the filming.
- Sound Technician: Ensures high-quality audio.
- Lighting Technician: Manages lighting setup.
- Editor: Handles post-production editing.
Having a skilled and coordinated team is essential for a successful shoot.
8. Prepare Your Equipment
Before the shoot, test all equipment to ensure it’s working correctly.
Charge batteries, check microphones, and prepare backup equipment in case of technical issues.
9. Rehearse
Conduct rehearsals with your talent to ensure everyone is comfortable with their roles and the script.
This helps identify potential issues and allows for adjustments before the shoot.
10. Execute the Shoot
On the day of the shoot, follow your plan closely.
Stick to the schedule, but be flexible enough to adapt to unexpected challenges.
Maintain clear communication with your team and talent to ensure a smooth process.
11. Post-Production
After the shoot, the post-production phase begins.
This involves:
- Editing: Cutting and assembling the footage according to the storyboard.
- Sound Design: Adding music, voiceovers, and sound effects.
- Colour Correction: Enhancing the visual quality of the footage.
- Final Review: Review the video with stakeholders and make any necessary adjustments.
12. Distribution
Once the video is finalized, plan its distribution.
Consider the platforms where your target audience is most active, such as your company website, social media channels, or email newsletters.
According to statistics, social video generates 1200% more shares than text and image content combined.
Be a Corporate Video Pro Today!
Planning a corporate video shoot requires careful preparation and coordination.
Following these steps, you can create a professional and impactful video that effectively communicates your message and achieves your objectives.
Remember, companies that utilize video marketing see 41% more web traffic from search than non-users, making it an indispensable tool in today’s business environment.
A notable example is Dollar Shave Club, whose viral video resulted in 12,000 new customers in just 48 hours.